As part of this company’s strategy for the Serbian market, Lidl recently opened a few stores in the former Yugoslavian nation.
The German discount chain Lidl took another step towards expanding its business into non-EU countries, by opening its first 16 stores in Serbia. According to the official announcement, Lidl decided to enter the Serbian market in 12 of the country’s cities, such as the capital Belgrade, followed by: Bor, Zrenjanin, Kragujevac, Leskovac, Nis, Novi Sad, Smederevo, Sombor, Subotica, Uzice and Sabac. This latest investment guarantees that 1,500 Serbs will be working for Lidl, in its 16 stores.
The initial plans called for the German discount chain to open its first stores in Serbia in 2013, after having registered a subsidiary in the country in 2010.
Furthermore, Lidl invested 55 million EUR in building a 45,000 square meter logistics complex, in Stara Pazova, near Belgrade, large enough for 30,000 pallets.
Lidl has more than 10,000 stores in 28 European countries and the United States of America, with headquarters in Neckarsulm (Germany).